B2B Sales Training & Transformation — Madrid & Europe

STOP LOSING DEALS
YOU SHOULD WIN

Impact Sales partners with B2B companies across Europe to build elite sales teams — through field-tested training, the proprietary 8D10X method, and 23 years of real-world revenue generation.

23+
Years In Sales
94%
Satisfaction Rate
35%
Avg Revenue Lift
3
Industries Transformed
8D10X Method ◆ B2B Sales Training ◆ 94% Satisfaction Rate ◆ 1-Day Intensive ◆ Madrid & Europe ◆ 23 Years Experience ◆ Peak Performance Sales ◆ Close More Deals ◆ 8D10X Method ◆ B2B Sales Training ◆ 94% Satisfaction Rate ◆ 1-Day Intensive ◆ Madrid & Europe ◆ 23 Years Experience ◆ Peak Performance Sales ◆ Close More Deals ◆
The Problem

SOUND FAMILIAR?

Inconsistent Results

Your team has peaks and valleys with no repeatable system. One month great, the next a scramble to hit quota.

Deals Dying in Pipeline

Prospects go quiet, follow-up is weak, and opportunities that should close are left on the table every week.

Training That Doesn't Stick

You've invested in training before. Enthusiasm lasted two weeks. Nothing changed. The same problems remained.

No Real Sales Culture

Accountability is low, mindset is reactive, and there's no shared language or framework driving performance.

8D10X

THE
8D10X
METHOD

D01
Mindset & Identity
D02
Prospecting Mastery
D03
Discovery & Questioning
D04
Value Architecture
D05
Objection Intelligence
D06
Closing Systems
D07
Pipeline Management
D08
Peak Performance

The 8D10X Method is a proprietary sales transformation system built on 8 core disciplines that, when mastered together, create the conditions for 10X growth in sales performance.

Unlike generic training, every discipline is interconnected — addressing both the skills your team needs to execute and the psychology required to sustain elite performance under pressure.

  • A repeatable, scalable sales system your team actually uses
  • Stronger pipeline discipline and accelerated deal velocity
  • Measurable improvement in closing ratios within 90 days
  • A high-performance sales culture that outlasts your best rep
  • Teams that sell with confidence, not desperation
Enquire About 8D10X
🔥 Limited Availability

THE 1-DAY
SALES
INTENSIVE

Not ready for a full programme? The 1-Day Sales Intensive is a high-impact, no-fluff session designed for sales teams that need to move fast.

One day. One room. Real-world roleplay, live coaching, and immediate takeaways your team deploys the very next morning.

Delivered on-site across Madrid and Europe. Perfect standalone or as a launchpad into the full 8D10X programme.

1-Day Training Special
€1,497
Per group session · Up to 12 participants
  • Full-day on-site delivery (6–8 hours)
  • Customised to your industry & team challenges
  • Live roleplay with real scenarios from your sales floor
  • 8D10X framework introduction
  • Post-training action plan per participant
  • 30-day follow-up support
⚡ Only 3 slots available per month — book before they fill
Book This Training
Client Results

WHAT OUR CLIENTS SAY

"

Ryan transformed how our sales team approaches clients. We were struggling with inconsistent performance and poor follow-up discipline — within six weeks of the 8D10X programme, our closing ratio improved by 40% and the team actually wanted to come to work. The mindset shift alone was worth every cent.

★★★★★
JM
James Mitchell
Sales Director · Mad About Furniture
"

We operate in a highly technical B2B SaaS environment and were sceptical that a sales trainer could bridge that gap. Ryan did it effortlessly. He understood our product, our buyer psychology, and crafted roleplay scenarios that were scarily accurate. Our AEs are closing enterprise deals they previously walked away from.

★★★★★
SC
Sofia Castellano
Head of Revenue · CreditRisk
"

B2B packaging is a relationship game and Ryan understood that immediately. He focused on our team's value proposition, pricing confidence, and how to hold margin under pressure. The 1-day intensive was more valuable than the last three training programmes we ran combined. Already planning the full 8D10X rollout.

★★★★★
TP
Thomas Plunkett
Managing Director · SPQ Packaging
Trusted by B2B companies across Europe
CreditRisk Mad About Furniture SPQ Packaging
94%
Satisfaction Rate Across 30 post-training evaluation metrics
23
Years
Experience

BUILT FROM THE
SALES FLOOR UP

I didn't learn sales in a classroom. I built it deal by deal, team by team, across multiple industries and markets — generating hundreds of millions in revenue and writing record-breaking turnover figures for two organisations.

I've built, scaled, and exited my own ventures. I've led teams that consistently blew past target — not through motivation posters, but through systems, accountability, and a relentless focus on what actually works in the field.

What makes my approach different is the integration of advanced sales methodology with human psychology — NLP, emotional intelligence, and behavioural science — to produce changes that are deep, durable, and measurable.

23+ Years
Hands-on B2B sales leadership
Multi-Industry
Tech, retail, packaging & more
NLP Certified
Applied human behaviour & psychology
Based in Madrid
Delivering across Europe

READY TO TRANSFORM
YOUR SALES TEAM?

Book a free 30-minute discovery call. No pitch, no pressure — just an honest conversation about where your team is and what's possible.

Book Your Free Call Today