Performance Accelerator

THE AI SALES ACCELERATOR

For salespeople and sales leaders who want to stop playing with AI and start winning with it.

Your team already uses AI tools. They already write emails with them, research prospects with them, and probably dabble with them a dozen other ways. What they don't have is a structured, repeatable, sales-specific way of using AI that actually moves the numbers that matter — pipeline, conversion, deal size, velocity. This accelerator fixes that.

Book a 15-Minute Discovery Call See the Curriculum
Four Modules · Zero Hype · Built on the 8D-10X Framework
The Uncomfortable Truth

ALMOST EVERY SALESPERSON USES AI.
ALMOST NONE OF THEM USE IT TO WIN.

Walk into any sales team in Europe today and ask the reps if they use AI. Almost all of them will say yes. Ask them how it's changed their close rate, their deal size, or their pipeline conversion — and you'll get silence.

That's because most AI adoption in sales is cosmetic. Reps use ChatGPT to write emails slightly faster and mistake that for progress. Meanwhile, the top performers in every market are quietly using AI to compress hours of research into minutes, prepare for every meeting with intelligence their competitors don't have, and spend less time on admin and more time actually selling.

The gap between these two groups is widening every quarter. This accelerator closes it — for your reps and for the leaders managing them.

What Most Teams Do With AI

✗Write emails slightly faster and call it progress
✗Paste generic prompts with generic outputs
✗Research "in bursts" when a meeting is imminent
✗Use AI as a novelty, not a system
✗Lose credibility with buyers who can spot AI writing

What The Top 10% Actually Do

◆Walk into meetings already knowing pain, stack, signals
◆Send outreach that reads human, at 5x the volume
◆Rehearse every deal against a simulated buyer
◆Compress post-meeting admin from hours to minutes
◆Know exactly when to stop using AI and pick up the phone
Why This Is Different

PROMPTS ARE TEMPORARY.
THE THINKING BEHIND THEM ISN'T.

Most AI-for-sales courses hand you a library of prompts and promise to update it every quarter. That's a treadmill, not a transformation. Within twelve months the prompts are stale, the tools have shifted, and your team is back where they started — only now they've paid for a course they can't use. The AI Sales Accelerator is different in three ways.

01

BUILT BY SALES EXPERTS, NOT AI SPECIALISTS

Over two decades of B2B frontline sales experience, building and running teams, closing complex deals across Europe, the UK, and South Africa. Every technique in this course has been pressure-tested in real sales work — not in a demo video. You're learning from people who've been in your chair, not from prompt engineers who've never closed a deal.

02

STRUCTURED AROUND THE 8D-10X FRAMEWORK

The same eight-dimensional system used by Impact Sales clients to rebuild their sales performance from the ground up. We don't teach AI as a skill in isolation. We teach you where AI belongs across the full sales cycle — research, outreach, deal preparation, pipeline management — and where it absolutely doesn't.

03

TEACHES THE "WHY," NOT JUST THE "WHAT"

We share the exact prompts we use at Impact Sales to win new accounts. But the prompts are the tactical layer. Learning how to build the right prompt, recognise when AI is wrong, and know when to put it down — that's the permanent capability your team walks away with. When the tools change (and they will), your team already knows what to do.

The Curriculum

FOUR MODULES. FOUR STAGES
OF THE SALES CYCLE. ZERO HYPE.

Each module follows the same teaching arc — the sales problem, the old way vs. the AI-augmented way, a live demonstration on a real prospect, a hands-on exercise on the participant's own account, a set of battle-tested prompts they walk away with, and an honest conversation about when not to use AI.

Module 01 01

PRE-CALL INTELLIGENCE

Walk into every meeting already prepared.

Prospect research is where most reps bleed time — hours of Googling, scrolling LinkedIn, and half-reading annual reports. This module teaches your team how to compress that work into ten minutes and walk into every meeting with a one-page brief that gives them a visible edge from the first hello.

What Participants Leave With
  • A repeatable 10-minute research workflow
  • The Impact Sales Pre-Call Brief template
  • A clear view on which questions AI can't answer
Module 02 02

OUTREACH THAT GETS REPLIES

Relevance at scale, without the burnout.

Cold outreach is broken in most organisations. Generic messages get ignored, personalised ones take too long, and "AI-powered hyper-personalisation" usually means a new way to spam your market faster. This module teaches your team how to use AI to write outreach that actually sounds like them — and lands.

What Participants Leave With
  • A voice-trained AI for their own writing
  • Email + LinkedIn sequences that don't read like bots
  • AI as a critic that makes them better writers
  • An honest view of the wider AI sales stack — and which parts to ignore
Module 03 03

DEAL PREP & OBJECTION READINESS

Ready for the conversation before it happens.

AI doesn't negotiate. But it does prepare — and most reps don't prepare nearly enough. This module teaches your team how to use AI to anticipate the meeting before it happens: the objections the buyer will raise, the pressure points your proposal will face, and the angle a competitor will take against you.

What Participants Leave With
  • AI-powered roleplay to rehearse discovery calls
  • Proposal pressure-testing before it goes out
  • A competitive deal prep workflow
Module 04 04

POST-MEETING & PIPELINE

Turn the worst part of the job into the easiest.

After every meeting, four things need to happen: the call gets written up, the follow-up email goes out, the CRM gets updated, and the deal gets re-qualified in the pipeline. These are the tasks reps hate most, do worst, and lose the most time on. They're also where AI delivers some of its clearest, most measurable wins.

What Participants Leave With
  • AI-generated debriefs, follow-ups, and CRM entries
  • A reliable deal re-qualification ritual
  • Pipeline reviews that are actually accurate
How Each Module Runs

THE SAME RHYTHM,
EVERY SINGLE TIME.

Consistency isn't boring — it's what makes training stick. Every module follows the same six-step arc, so participants always know what to expect and the learning compounds across the course.

The Sales Problem

What challenge does this stage of the sales cycle create, in the real world?

Old Way vs. AI-Augmented Way

A direct side-by-side on a real example. Not a theoretical comparison.

Live Demonstration

We run the technique on a participant's actual prospect or deal, in front of the room.

Hands-On Exercise

Participants apply the same workflow on their own live account, coached in real time.

The Prompt Card

Each participant leaves with the exact prompts, formatted for their own use.

When NOT To Use AI

The trust-builder. Every module makes this explicit — because judgment is the skill.

Built For Leaders Too

IT'S ONE THING TO TRAIN REPS.
IT'S ANOTHER TO DEPLOY AI ACROSS A TEAM.

Most AI sales training is designed for individual reps — which creates a problem for sales directors. Eight reps using AI eight different ways. No shared playbook. No visibility into what's working. No way to measure whether any of it is moving the numbers.

Every module in the AI Sales Accelerator includes a dedicated Sales Leader layer, covering the deployment questions that matter once AI moves from one rep's laptop to a whole team.

If you're leading a sales team, this is the layer most AI courses don't have.

The Leader Layer Covers
  • Building a team-wide AI playbook — shared prompts, templates, do's and don'ts
  • Coaching reps on AI usage without becoming the bottleneck
  • Measuring AI's real impact on conversion, velocity, and deal size
  • Integrating AI outputs into CRM, forecasting, and pipeline reviews
  • The ethical guardrails — what your team should never let AI do
What Changes

BY THE END OF THIS COURSE,
YOUR TEAM WILL:

01

Prepare for every meeting in minutes, not hours

02

Send personalised outreach at 5x the volume with higher response rates

03

Walk into negotiations with data, not assumptions

04

Turn post-meeting admin from a two-hour slog into ten minutes

05

Know when to use AI — and just as importantly, when not to

06

Protect their time, their margin, and their pipeline

What You Get

A COURSE YOU USE.
A TOOLKIT YOU KEEP.

Every participant walks out with tangible, reusable assets — not just notes they'll never look at again. These are the tools they'll use in their sales work from Monday morning onwards.

  • The Impact Sales AI Prompt DeckA complete library of battle-tested prompts, organised by stage of the sales cycle, delivered as a printed card set and PDF.
  • The Pre-Call Brief TemplateThe exact one-page format Impact Sales uses to walk into every first meeting prepared.
  • A Personal AI Sales WorkflowCalibrated to each participant's role, market, and sales cycle — built live during the course.
  • 30 Days Post-Course AccessLive questions answered by Impact Sales after the course ends, so learning sticks.
  • Impact Sales AI Accelerator CertificationA recognised certificate of completion each participant can display on LinkedIn.
  • An Optional Coaching PathTeams that want continued reinforcement can move directly into Impact Sales Coaching.
Investment

SIMPLE PRICING.
PER DELEGATE.

Every delegate gets the full course, the complete Impact Sales AI Prompt Deck, 30 days of post-course access, and full certification.

AI Sales Accelerator
€650
Per Delegate
  • All four live modules
  • Impact Sales AI Prompt Deck (printed + PDF)
  • The Pre-Call Brief Template
  • A personal AI sales workflow
  • 30 days post-course access
  • Impact Sales AI Accelerator certification
Book a 15-Minute Discovery Call
Volume pricing available for teams of 10+ delegates. Custom on-site delivery available on request.
How It Works

TWO FORMATS.
ONE STANDARD.

Option 01

THE 1-DAY INTENSIVE

All four modules delivered in a single immersive day. Best suited to teams who want to compress the learning and get everyone operational quickly. Delivered on-site at your office or at an off-site venue of your choice.

Option 02

THE 4-WEEK COHORT

One module per week, delivered as a half-day live virtual session, with exercises and reinforcement between sessions. Best suited to distributed teams and organisations that want the learning embedded in real sales work as it happens.

Both formats are live, interactive, and built around each team's real accounts, deals, and market.
No pre-recorded video. No generic theory. No filler.

Honest Questions

ANSWERED HONESTLY,
BEFORE YOU ASK.

Is this for beginners with AI, or advanced users?

Both. The course assumes no prior AI expertise but doesn't waste time on the basics. Even reps who use ChatGPT daily walk away with a structured workflow they didn't have before.

Which AI tools does the course use?

Mainly ChatGPT and Claude, with LinkedIn Sales Navigator for targeting. Nothing that requires a technical setup, custom APIs, or a separate budget. Tools your team can already access — used properly.

Will the content go out of date?

The specific prompts will evolve as the tools do. That's exactly why the course is built around a framework, not a prompt library. We teach you how to think about AI across the sales cycle so that when the tools change, your team already knows what to do.

Is this just for B2B teams?

No. The framework applies to both B2B and B2C, though the modules are most heavily used by teams selling considered, relationship-driven deals. If your sales cycle is longer than a single phone call, this course applies.

How is this different from every other "AI for sales" course out there?

Most AI-for-sales courses sell you a prompt library that needs updating every quarter. This course teaches your team a framework for deploying AI across the sales cycle — so when the tools change, the thinking still works. You're buying capability, not content.

The Decision

YOUR COMPETITORS ARE ALREADY
IN THIS RACE.

Every quarter you wait, the gap widens. Not because AI is magic — it isn't — but because the teams using it well are compounding small advantages across every deal, every week, every quarter. Research faster. Prepare better. Follow up cleaner. That compounds fast.

The question isn't whether your team will use AI. It's whether they'll use it to win.

Book Your 15-Minute Call Why Choose Impact Sales
No pitch deck · No pressure · Just a conversation